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Google Chrome to start blocking ads in February

20 Diciembre 2017

In an effort to further diminish Edge's role as "the browser you use to install Chrome", Google has published a Chrome installer application to the Microsoft Store. This simple tool is, obviously, a free download in the Store, but its function is very simple.

The app is just a basic web wrapper. As such, 10 S can't make use of this Chrome installer; while the installer itself can be, uh, installed, it's not able to install the non-Store version of Chrome.

Improving the quality of advertising is not necessarily a sign that Google is on the side of the regular consumer.

The app, in all its glory.

You can get the same effect by going to Google.

But if it's a joke, Windows users weren't feeling it. Before Google took it down, just hours after first getting discovered, the Google Chrome Installer app was averaging 1.5 stars with 74 reviews.

Unfortunately, it turned out to be an elaborate troll from Google. For the most part, the company's web browser will be tweaked to block Google ads on sites that fall short of the newly imposed standards.

This installer helps you get the official Google Chrome: A fast and safe browser from Google. One is for PCs and the other targets mobile devices. Starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days. These include video-based ads that automatically start blaring audio, ads that hog the entire screen and ads that don't let you see the content without enduring a countdown. Since Chrome runs on top of a Blink rendering engine, Microsoft won't allow it since it only allows browsers that use HTML and JavaScript engines.

Google Chrome to start blocking ads in February