His transfer value has risen by almost £20 million in a year and there is certain evidence to validate the speculation. However, they were told Aguero was not for sale and that the Argentine is not expected to move. Does he hold the ball, does he have the speed of projection he is asking for?
AC Milan are on an absolute roll. having spent €207 million already this summer, the Rossoneri's new Chinese owners want to end their dealings in the market in style - by going after a big-money striker.
Belotti has a €100m release clause in his contract but that is only valid for clubs outside of Serie A, and Chelsea have been unwilling to meet that price tag.
To further complicate matters, Milan chief executive Marco Fassone claimed they are looking to snap up one of Morata, Torino hitman Andrea Belotti and Pierre-Emerick Aubameyang of Borussia Dortmund - the same three players the Blues are looking at.
Tracking back to help out the back line seems to be of equal importance to tucking away the goals.
Now with Morata seemingly available again, Chelsea looked strong favourites to land the Spanish international - till AC Milan made this late swoop.
Coming from another coach, that might sound like a very small offer or one that might not really happen, but last season Zidane proved that he believes in rotations like very few managers in current football.
With Diego Costa's future still to be resolved, Chelsea's striker problem is growing, and whilst splashing out for Morata would please Conte, it may not be what the club want.
With a long-term commitment to the Bernabeu club, Morata could enjoy more such seasons, as well as others with more exposure, depending on injuries and team configuration. Several other targets are set to come in, but Belotti now appears to be a priority signing.
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